So how far should real journalists go in saying that someone is “misstating” the facts, i.e. lying? This was raised recently by the NYTimes ombudsman. http://t.co/rn2GLZrx …Everyone came down on the poor fellow to say DUH, of course, that’s what real journalists are supposed to do!  But it’s not so simple. Most politics is entirely faith-based. Why else would someone listen to those blow-hards on radio and tv, who lie day after day to paint a scary world full of conspiracies? Look for example at all the “documentaries” that claim the US government actually created the terrorist http://freedocumentaries.org/int.php?filmID=94  attacks on the World Trade Center.

Or on any day of the week, look at how Glenn Beck or Bill O’Reilly or Ann Coulter or Laura Ingram push their mythical versions of Obama and US history out to the public. Are they lying? Yes! Do they know they are lying? I’m not sure. Reality and fantasy have merged into a coherent political vision that has real traction out there. Just look at the Tea Party guy who didn’t realize the “government” that he hates provides the Medicare that he loves.

So maybe its time to organize some more effective journalistic fact-checking. We need to take the great fact-checking websites: http://www.snopes.com/ for urban legends,  and http://www.politifact.com/ and http://www.factcheck.org/ for USA political assertions, and connect them with red and green hyperlinks from the news texts to their findings.

So if a story about Obama or Romney making assertions is filled with green words, that means the links will show those statements to be factually pretty good. But if they are filled with red words, that means the links will show how the statement is distorted or untrue. By clicking on each green or red word, you could read each reference (like a footnote) that would tell you why it’s demonstrably true or false.

If the journalism is presented in paper, rather than digital form, you could place the story in the middle of white space, and then have cartoon balloons going off on all sides framing the story, each telling whether the phrase is true, and on what basis we determined that.

I have long fantasized about having a tag on information that floats around the internet—kind of a “Good Housekeeping Seal of Approval” that would indicate transparently the story’s original source and verification. The food chain of a factoid would then be visible—we could see whether it started out as malware, or whether it really appeared in that official budget document.

The sad part is I don’t think proving something is false will automatically take away its power to appeal. I’m remembering the “Swift Boat veterans” lying about John Kerry’s role during the Vietnam War, in a tremendously effective attack that he failed to counter. A woman interviewed by the NYTimes was asked if she knew the allegations were false, and what she thought when she was shown conclusively that they were. “It doesn’t make any difference,” she said; she still hated John Kerry.

Fairy tales would be fine if they weren’t the basis for going to war, and electing those who might choose do that again on the basis of other fairy tales. So we have to keep looking for ways to persuade people not only to figure out what is true and false…but to care and act on those facts.